Animations, interactive videos or videos in studio? What’s best?

Perhaps you’ve already come across classes on the internet that were too long, boring and uninteresting. Do any of the following sound familiar?

  • Content was too dense and hard to follow;
  • Video was amateur, and comprehension was difficult;
  • Person on camera seemed uncomfortable;
  • Presenter spoke too slowly, and audio quality was bad;
  • Seminar given by a person who was only beating around the bush;
  • Person spoke so fast that it was necessary to rewind and watch again.


All of these problems probably happened because there was no adequate planning for the treatment of the content and for the production of audiovisual resources.

Quality production

Begin by planning what you’re going to produce. Consider how many resources will be produced, their length, strategies for approaching the content, needs of your target audience, and objectives to be reached.

The place where the recording is going to happen also greatly influences the final result. It’s necessary to have adequate lighting, a set that directs the attention of the spectator, and no background noise.

Good quality equipment is also decisive for the quality of the material produced. You’re probably going to need, among other things, lighting, tripods, microphones, a camera, and an audio recorder.

What format should I choose?


The choice of format is an essential factor. Analyze which format relates to the topic and can reach the objectives with better efficacy.

Check some examples of formats for audiovisual resources:


Animation: presents complex contents schematically bringing together narration, text, images and infographics.

It has the advantage of being memorable, which leverages the fixation of its content. An example of video animation use is in the explanation of abstract concepts, usually harder to explain with only text.

Another excellent application is to deliver microlearning videos, also known as “knowledge pills”. These are short, objective videos highlighting important points or introducing new contents in a segmented and gradual way.


Video in studio: it’s the most flexible format, capable of reproducing the classic classroom environment.

It may be a full-length video, when the speech is reproduced linearly without cuts or editing, usually using a presentation to help. It may also be an edited video, when a recording is made and then edited to include keywords, images, narration, and other support resources to complement speech.

Another aspect to be considered is the way the narrative is constructed. There may be only one person presenting, a specialist can be interviewed by an actor, a conversation between two specialists, or even a debate among several professionals.


Interactive video: it’s an audiovisual resource with options for interaction, decisions, choice of the narrative sequence, Q&As, choice to expand knowledge on a certain topic, etc.

It’s the most advanced audiovisual resource and the one that allows the most possibilities. It’s an unprecedented way of engaging the spectator; the learner is involved directly with the narrative and has to understand it to be able to make decisions.

An interesting aspect of this resource is that it can be a video recorded in studio, an animation, a video recorded in an external location or a combination of all these formats. What differentiates the interactive video from other formats is its plethora of possibilities to expand its content.

More and more audiovisual resources bring performance and flexibility gains to on-line corporate education. Production quality and the format chosen are two decisive factors to reach the desired objectives.

Kaptiva has a multidisciplinary audiovisual team and a fully equipped studio to produce your educational videos. Click here to know more!

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